Through our own production centers we work with more than 1000 women and many organizations across the state, providing them with skill training, employment opportunities, and a chance to live with dignity, financial security and self-reliance
Our production and distribution centers educate artisans in handwork and tailoring and offer flexible employment opportunities and fair wages to the artisans who choose to join us and empower themselves. The centers work with over 2000 artisans focusing on sustainable income generation in a nurturing environment with the intent to empower indigenous women and support their needs and basic human rights.
District of Patan is located in Northern Gujarat and shares a historical heritage with bordering Mehsana district. Historically the district replete with architectural excellence represents the golden age of cultural achievements under Solanki rule. The twin cities of Patan and Sidhpur were renowned for their architectural grandeur and. Patan is home to the world famous Patola saris. The Patola is a skill intensive hand woven art form, which is now practiced by a single family of weavers for whom it is a cultural and traditional privilege to continue this arduously delicate craft form. Mashru, a ubiquitously quaint blend of cotton and silk is the other hand woven masterpiece of Patan.
Challenges for Mashru and weaving art of Patan
- With the introduction of automatic weaving technology, the traditional weaving method needs to be revived
- Over a period of time, the mashru weaving technique that was renowned & exported throughout the world from Patan is now at a diminishing stage.
- Due to lack of scope of work & very little awareness, the younger generation & the mashru artisans have diverted to other occupation
- Mashru, weaving, bandhani, pottery and handwork have golden history in past.
Currently, the main income generation sectors in the villages of Patan are agriculture & animal husbandry. With the revival of traditional weaving methods, more employment & income generation opportunities can be generated in parallel to other occupations. The revival of extinct art of Mashru will sustain the older generation of the artisans & encourage the younger generation to continue the art, when lager & international marketing platform are available to the unique weaving of Mashru.
Our Tana Bana Center has played a significant role in reviving the Craft Mashru. We organized Mashru training program with 10 women from Patan center with an intention to revive Mashru weaving art and to provide sustainability to Patan women. We started with 10 women who were willing to learn Mashru weaving, 5 women started weaving Mashru fabric on their own at Patan center and contributing in our initiative of reviving this dyeing art of Mashru weaving.
Rudra center is located in slums of Ramapir no Tekro in Ahmedabad. The idea behind creating a center in slums was to provide work to women within their community as they were not allowed to move out for work and generate income for their families. There are two main activities of Rudra center 1) Quilting workshop and 2) Weaving unit. Overall holistic development of the women is also undertaken by providing them groceries services and Sari Library facility, wherein, they can borrow a Sari of their choice for a day.
Started in early 2003 after the earth quake in Kutch, this center produces pure Kutchhi handcrafted products depicting their authentic culture. It currently employs 120 women with a vision to develop utility products ranging from table and telephone mats to Bujki bags and paperweight. No prior design and logistics assistance is provided to the women for their product development. All the final end products are the brainchild of their own creativity.
Any investment in improving the craft ecosystem as a whole must pay particular attention to strengthening the individual artisans and enterprises engaged in production. Located in Ahmedabad, our Ranip production centre is the main hub for creating and developing new samples and monitoring production across all centres. The main purpose of the centre is to engage the associated Designers and Artisans in conceiving, designing and developing new samples for all of our production centres. The design studio is the catalyst behind generating employment opportunities for a large number of people, both male and female artisans.
Artisans associated with crafts like Kalamkari Painting, Appliqué and Patchwork, Hand embroidery and Khaat work at Ranip Center. The center is frequently visited by many designers, design students, artisans and many of our customers.
Located in the Bodakdev area of Ahmedabad, our non-textile workshop started from April 2015 focused around developing non-textile crafts such as leather, metal, wood etc. Led by a team of experts, our team works with artisans and master craftsmen from Gujarat and Rajasthan to develop many home decor products, which are high in demand. The workshop is home to innovation and creativity for developing new products and designs as per market demand and input from the experts.